WEKO3
アイテム
今治タオルに学ぶブランディング戦略と産地再生
https://doi.org/10.24516/00000068
https://doi.org/10.24516/00000068ee90e0c9-e916-4757-97c3-431b2c53e9a1
| 名前 / ファイル | ライセンス | アクション |
|---|---|---|
Imabari_Hirakawa (688.8 kB)
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| Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 公開日 | 2017-12-11 | |||||||||||
| タイトル | ||||||||||||
| タイトル | 今治タオルに学ぶブランディング戦略と産地再生 | |||||||||||
| タイトル | ||||||||||||
| タイトル | A Study of Branding Strategy and Revitalization in Imabari Towel District | |||||||||||
| 言語 | en | |||||||||||
| 言語 | ||||||||||||
| 言語 | jpn | |||||||||||
| キーワード | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | ブランディング | |||||||||||
| キーワード | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | 産地再生 | |||||||||||
| キーワード | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | 今治タオル | |||||||||||
| キーワード | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | JAPANブランド | |||||||||||
| キーワード | ||||||||||||
| 主題Scheme | Other | |||||||||||
| 主題 | メイドインジャパン | |||||||||||
| 資源タイプ | ||||||||||||
| 資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||||||||
| 資源タイプ | departmental bulletin paper | |||||||||||
| ID登録 | ||||||||||||
| ID登録 | 10.24516/00000068 | |||||||||||
| ID登録タイプ | JaLC | |||||||||||
| 著者 |
平川, すみ子
× 平川, すみ子
× Hirakawa, Sumiko
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| 抄録 | ||||||||||||
| 内容記述タイプ | Abstract | |||||||||||
| 内容記述 | Imabari, Ehime is a towel production district with the history more than 110 years, and two major production districts of the towels in Japan equaling Osaka Sensyu. However, after the 1990s, the production district became impoverished by the inflow of a cheap overseas product and the overseas transfer of manufacturing industry. How did the Imabari towel production district overcome this situation? How did they accomplish today's success to be said to be "miraculous revival"? This report is the trial that is going to find a hint to sluggish Gifu apparel production district reinvention by studying the strategy and tactics of the "Imabari towel project", based on the field work that I carried out in 2010 and 2014. | |||||||||||
| 内容記述 | ||||||||||||
| 内容記述タイプ | Other | |||||||||||
| 内容記述 | Imabari, Ehime is a towel production district with the history more than 110 years, and two major production districts of the towels in Japan equaling Osaka Sensyu. However, after the 1990s, the production district became impoverished by the inflow of a cheap overseas product and the overseas transfer of manufacturing industry. How did the Imabari towel production district overcome this situation? How did they accomplish today's success to be said to be "miraculous revival"? This report is the trial that is going to find a hint to sluggish Gifu apparel production district reinvention by studying the strategy and tactics of the "Imabari towel project", based on the field work that I carried out in 2010 and 2014. | |||||||||||
| 書誌情報 |
岐阜市立女子短期大学研究紀要 en : Bulletin of Gifu City Women's College 巻 64, p. 75-78, 発行日 2014 |
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| 出版者 | ||||||||||||
| 出版者 | 岐阜市立女子短期大学 | |||||||||||
| ISSN | ||||||||||||
| 収録物識別子タイプ | ISSN | |||||||||||
| 収録物識別子 | 09163174 | |||||||||||
| 書誌レコードID | ||||||||||||
| 収録物識別子タイプ | NCID | |||||||||||
| 収録物識別子 | AN10208264 | |||||||||||
| 論文ID（NAID） | ||||||||||||
| 識別子タイプ | NAID | |||||||||||
| 関連識別子 | 110009914044 | |||||||||||
