@article{oai:gifu-cwc.repo.nii.ac.jp:00000041,
 author = {奥村, 和則 and 小川　, 直茂 and 坂本, 牧葉 and OKUMURA, Kazunori and OGAWA, Naoshige and SAKAMOTO, Makiba},
 journal = {岐阜市立女子短期大学研究紀要, Bulletin of Gifu City Women's College},
 month = {},
 note = {Public relations in college are also the time of change. Most high school students possess smartphones, they connect to the Internet for a long time. To be interested in that target, techniques such as "buzz marketing" "viral marketing" are effective. Using Google Analytics, we grasped user characteristics. User acquisition with direct channel is going well, and even for other channels, securing users is essential. Making good use of SNS, we will provide more appropriate information for the target and improve the quality as public relations.},
 pages = {71--77},
 title = {学科webページの解析と改善に関する考察 (創立70周年記念特集号)},
 volume = {66},
 year = {2016},
 yomi = {オクムラ, カズノリ and オガワ, ナオシゲ and サカモト, マキバ}
}