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産学協働によるブランド開発の試み : 女子サッカーウエア商品化計画を事例として
https://doi.org/10.24516/00000048
https://doi.org/10.24516/00000048c5e12f6c-14fe-4ce0-bbb4-9096e7c80d2e
名前 / ファイル | ライセンス | アクション |
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Sangaku_Hirakawa (717.8 kB)
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Item type | 紀要論文 / Departmental Bulletin Paper(1) | |||||
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公開日 | 2017-12-11 | |||||
タイトル | ||||||
タイトル | 産学協働によるブランド開発の試み : 女子サッカーウエア商品化計画を事例として | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | An Approach to the Brand Development by Academic-industrial Collaboration : A Case Study of Women's Football Wear Merchandising | |||||
言語 | ||||||
言語 | jpn | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | 産学協働 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | ブランド開発 | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | マーチャンダイジング | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | マーケティング | |||||
キーワード | ||||||
主題Scheme | Other | |||||
主題 | アスレジャー | |||||
資源タイプ | ||||||
資源タイプ識別子 | http://purl.org/coar/resource_type/c_6501 | |||||
資源タイプ | departmental bulletin paper | |||||
ID登録 | ||||||
ID登録 | 10.24516/00000048 | |||||
ID登録タイプ | JaLC | |||||
著者 |
平川, すみ子
× 平川, すみ子× 村上, 眞知子× 柴田, 佐和子× HIRAKAWA, Sumiko× MURAKAMI, Machiko× SHIBATA, Sawako |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | On the basis of the reflection of the project of “Gifu Mothers’ Collection” for the past 3 years, we worked on merchandising of the women’s football wear, which is expected the development of “only-one product” and growth, as new academic-industrial collaboration project to lead to production center reproduction. In this project two major courses, visual and fashion designs, were also collaborated to work as practice of the professional training. We discussed a result of these two collaborations, successful and challenging subjects, furthermore, we consider the next problem that we were able to see to connect with production center reproduction. | |||||
書誌情報 |
岐阜市立女子短期大学研究紀要 en : Bulletin of Gifu City Women's College 巻 65, p. 55-60, 発行日 2015 |
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出版者 | ||||||
出版者 | 岐阜市立女子短期大学 | |||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 0916-3174 | |||||
書誌レコードID | ||||||
収録物識別子タイプ | NCID | |||||
収録物識別子 | AN10208264 | |||||
論文ID(NAID) | ||||||
識別子タイプ | NAID | |||||
関連識別子 | 40020819325 |